Rodrigo Sánchez Sánchez
Art Director for
Unidad Editorial magazines.
Giving birth to an idea. When faced with an abstract news problem, there are different ways of dealing with its graphic representation.
José Juan Gámez Kindelán
Art Director
of Marca
The creative process from the choice of the main subject, the creation of the headline, the visual idea, the hierarchy of subject matter, fonts, colours and graphic resources.
Juantxo Cruz Ortiz de Landázuri
Chief Editor for infographics
at El Mundo
Through sketches and outlines produced by hand in situ, we will work on visual memory and the different approaches possible.
Ulises Culebro Bahena
Illustrator for El Mundo.
Is it possible to create something out of nothing?
Is there a basic creative process?
Syntax of images Basic analysis of communication problems.
Alvaro Villarrubia
Photographer
Creative resources for news stories, advertising and communication. The creative approach and objectivity in communication
THERE ARE THREE ENROLMENT OPTIONS FOR THOSE WISHING TO TAKE PART IN CREA
COURSE+ DOCUMENTATION and WORKING LINCHES . 1.600€ +VAT.
COURSE+ DOCUMENTATION + WORKING LINCHES + ACCOMMODATION
at a four-star hotel (including breakfast).2.320€+VAT
INCLUDES ONE DAY OR MORE
documentation and working lunches of that day or those days. 390 euros + €/each day +VAT
1st EDITION OF THE INTENSIVE COURSE ON CREATIVITY AND GRAPHIC DESIGN
CREA is an eminently practical course taught by professionals of the calibre of Rodrigo Sánchez, Art Director of magazines such as Magazine (EL MUNDO’s colour supplement) and Metrópoli, José Juan Gámez Kindelán, Art Director of MARCA, Juantxo Cruz, Chief Editor for Infographics at EL MUNDO, Ulises Culebro, Illustrator for EL MUNDO and the photographer Álvaro Villarrubia.
Wednesday 27 June will have the special participation of Javier Errea, President of the SNDE
The proliferation of different media and formats has triggered changes in the way graphic design projects are approached and carried out. This course will offer you the most important concepts for generating new ideas, creating innovative and effective design proposals and applying them in both paper and digital formats.
In the course of a week, participants will be attending lectures while engaging in their own design projects based on the proposals of the lecturers / professionals.
* The course’s organizers reserve the right to admit or exclude participants who do not have at least two years of professional experience. All participants must have a sufficient understanding of the use of graphic design tools.
CREA is developed around an eminently practical training system with the following structure: the first three hours in the morning will be devoted to the discussion of theoretical aspects with a lecture format. From 12:30 on, participants will start with their practical work. The day’s lecturer, along with other collaborating speakers, will accompany those attending throughout the day to guide and advise on the work being produced. At the close of each day, the participants will have the opportunity to defend their projects, on which the speaker / design professional will comment on.
Unidad Editorial
Avd. de San Luis 25
28033 Madrid (Spain)
E-mail - rosario.gonzalez@colaboradoresunidadeditorial.es
www.escuelaunidadeditorial.es
Tel +34 91 443 51 67
